Consulting
Sales & Marketing
Branding
Product & Portfolio Management
We help you achieve sustainable, organic growth by putting your customers at the center of your company’s strategy. Our approach tests every element of your customers’ experience, delivering optimal interactions at every touchpoint. From our breakthrough research on customer loyalty to our proven approach to customer episode redesign, we offer the insights to help you realize the full sales and marketing potential.
We don’t just help your organization develop a rock-solid strategy; our team will help you execute on every ambition, providing the tools, diagnostics and benchmarks necessary to transform how you serve your customers and earn their lasting devotion.
Branding
A winning brand and marketing strategy requires a balance of math and magic. Yes, brand success can be measured—if you invest the right analytics and data assets. But breakthrough results only follow when those metrics are harnessed to creative insights about the unmet needs of your customers, and the most authentic ways to reach them.
We believe the individual “brand genius” as we know it is dead – there is no "smartest person in the room" anymore. Instead, great brand and marketing strategies are co-created by inclusive and diverse teams. And we believe they are based on empirical data, not intuition.
We’ll help you bring a new sense of purpose to every element of your brand and consumer strategy—to your choices in offerings, to the customer experiences you design, and to the way you approach the often dizzying array of sales channels that are available today. Our goal is to help you understand how your brand is perceived and how much value it delivers, today and in the future.
Our approach helps you build internal processes that are flexible, so you can test for results and adapt continuously and quickly. We’ll help you bring agility to the way you work, making rigorous test-and-learn capabilities a core element of your marketing culture.
Marketing
Transform your marketing with a practical, proven combination of analytics, customer-centric data insights and a test-and-learn approach. We’ll help you make immediate progress and build the internal skills you need to continue delivering the right messages to your customers. We bring a powerful combination of analytics, creativity and business understanding to your organization’s marketing efforts.
The first step is a powerful strategy. We’ll help you develop one we’ll benchmark your company against top marketers on four criteria: strategic alignment, digital maturity, reach and impact, and speed and innovation. Our data-driven approach focuses on the customer and integrates traditional and digital marketing, to help you deepen customer relationships, find new markets and create exceptional value.
Our approach helps you build internal processes that are flexible, so you can test for results and adapt continuously and quickly, making rigorous test-and-learn capabilities a core element of your marketing culture.
Product & Portfolio Management
Your customers’ needs and expectations are changing, sometimes overnight. To make sure your products and service keep pace you need a product management strategy built for today’s dynamic business environment. We can help you achieve an end-to-end transformation that enables you to:
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Reinvent your offerings based on a complete understanding of your customers’ raw need
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Work across organizational boundaries to effectively harness your talent and IP
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Apply test-and-learn approaches to boost innovation and shorten time-to-market
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And, install a closed-loop system to measure and improve every element of the customer experience
From strategic planning and portfolio management through agile, front-line execution, we work closely with you to create a world-class product management capability.